"They have become our new potato chip. They are thicker than most, and you can taste a difference with them being fried in beef tallow"
Three ingredients. Fried in beef tallow.
No seed oils, since 1853.

Only Real Ingredients
Organic
Potatoes
Grass-Fed
Beef Tallow
Pure
Sea Salt
What people say after the first bag.
"It's unbelievable how much better these chips are than the corporate brand"
"Great tasting potato chips! Really like the french onion!"
Four flavors. Same three-ingredient base.
Original
- Organic potatoes
- Beef tallow
- Sea salt
Herbes de Provence
- Rosemary
- Oregano
- Thyme
Smokehouse BBQ
- Smoked paprika
- Chipotle chiles
- Tomato powder
French Onion
- Toasted onions
- Purple shallots
- Black pepper
The Tallow Cooked Difference
Rich, savory flavor and an unbelievable crunch, cooked in real fat so you feel great after every bite.
Seed Oil Free
No processed or industrial oils.
100% Grass-fed
Beef tallow from 100% grass-fed cattle.
Superior Crunch
Irresistible bite after bite.
Rich Flavor
Deep, savory taste every single bite.
Start with Original, or get all four.
Every box is the same three-ingredient chip. The only question is how many flavors you want to meet first.
- Cooked in grass-fed beef tallow, never seed oils
- Three ingredients: organic potatoes, tallow, sea salt
- Nitrogen packed, ships in 3 business days
One-time orders ship free over $99 to the lower 48.
Placeholder tier, not in Shopify yet
FAQs
Does it taste like beef?
No. Tallow is a clean, neutral frying fat at temperature. What you notice is a firmer crunch and a cleaner finish, not a greasy film on the roof of your mouth.
Is the whole product certified organic?
The potatoes are certified organic and CIPC-free. The tallow is not certified, and that is deliberate. We buy on 100% grass-fed and US raised instead, which is the thing that actually matters in a frying fat.
Can I choose my flavors?
Not on this page. New customers do best starting on Original, so that is the entry box. The variety bundles come pre-mixed with all four flavors, so you get the full range without having to guess which one you will like.
How fast does it ship, and will it arrive in pieces?
Ships in 3 business days. Bags are nitrogen packed, which keeps the chips whole in transit and gives a 120 day shelf life. Free shipping on orders $99+ to the lower 48.
What does subscribing actually change?
20% off every order, delivered every 4 weeks. You can cancel or reschedule at any time from your account. Nothing else about the product changes.
Any allergens?
Gluten free, dairy free and nut free. Made in-house outside New York in the same facility as MASA.