"They have become our new potato chip. They are thicker than most, and you can taste a difference with them being fried in beef tallow"
— Christin G.Verified buyer
Start with Original, or get all four.
Every box is the same three-ingredient chip. The only question is how many flavors you want to meet first.
- Cooked in grass-fed beef tallow, never seed oils
- Three ingredients: organic potatoes, tallow, sea salt
- Nitrogen packed, ships in 3 business days
Choose your box
One-time orders ship free over $99 to the lower 48.
Placeholder tier, not in Shopify yet
Beef tallow
No seed oils
Nitrogen packed
Skip anytime
What is actually in the bag
1. Organic Potatoes
Certified organic, grown in Idaho, and free of CIPC, the sprout inhibitor sprayed on most stored potatoes. Sliced thick enough to hold their shape in the fryer, which is why they break like a chip should instead of shattering.
2. 100% Grass-Fed Tallow
In 1853, chef George Crum sliced potatoes thin, fried them in beef tallow and served them to Cornelius Vanderbilt in Saratoga Springs. That is where the potato chip comes from, and where the name Vandy comes from. Tallow is what chips were cooked in for the next century, until Big Food swapped it for something cheaper.
Ours is US raised, 100% grass-fed, with nothing added. It is the single largest cost in the bag.
The potatoes are certified organic. The tallow is not, deliberately. Grass-fed matters more in a frying fat than the certification does.
3. Sea Salt
Sea salt, and that is where the list ends. Gluten free, dairy free and nut free. Made in-house outside New York, in the same facility as MASA.
No oil of any kind. Only tallow.
0
Vegetable oil
0
Seed oil
0
Avocado oil
What people say after the first bag.
"It's unbelievable how much better these chips are than the corporate brand"
— TimothyVerified buyer
"Great tasting potato chips! Really like the french onion!"
— AmberVerified buyer
Four flavors. Same three-ingredient base.
Original
- Organic potatoes
- Beef tallow
- Sea salt
Herbes de Provence
- Rosemary
- Oregano
- Thyme
Smokehouse BBQ
- Smoked paprika
- Chipotle chiles
- Tomato powder
French Onion
- Toasted onions
- Purple shallots
- Black pepper
Tallow against the alternatives
| Tallow | Seed oil | Avocado oil | |
|---|---|---|---|
| Cooking fat | 100% grass-fed beef tallow | Seed oil | Avocado oil |
| PUFA, share of total fat | Under 4% | ~65% | ~11% |
| Contains seed oils | None | Yes | None |
| Fried the way chips were made in 1853 | Yes | No | No |
FAQs
Does it taste like beef?
No. Tallow is a clean, neutral frying fat at temperature. What you notice is a firmer crunch and a cleaner finish, not a greasy film on the roof of your mouth.
Is the whole product certified organic?
The potatoes are certified organic and CIPC-free. The tallow is not certified, and that is deliberate. We buy on 100% grass-fed and US raised instead, which is the thing that actually matters in a frying fat.
Can I choose my flavors?
Not on this page. New customers do best starting on Original, so that is the entry box. The variety bundles come pre-mixed with all four flavors, so you get the full range without having to guess which one you will like.
How fast does it ship, and will it arrive in pieces?
Ships in 3 business days. Bags are nitrogen packed, which keeps the chips whole in transit and gives a 120 day shelf life. Free shipping on orders $99+ to the lower 48.
What does subscribing actually change?
20% off every order, delivered every 4 weeks. You can cancel or reschedule at any time from your account. Nothing else about the product changes.
Any allergens?
Gluten free, dairy free and nut free. Made in-house outside New York in the same facility as MASA.
This is what a potato chip is supposed to be.
Three ingredients. Fried in tallow, the way it was done before anyone thought to change it.
Experience the crunch.